Why Are My Analytics Numbers Different?

Aftir tracks several types of activity across memorial and legacy pages. Because different metrics measure different actions, the numbers may not always match. Page Views Page views count the total number of times a page is loaded. Visitors Visitors estimate the number of unique individuals viewing a page. One visitor may generate multiple page views. QR Scans QR scans count successful scans of a memorial QR code. Not every scan results in a page view if the visitor leaves before the page loads. Candles and Memories These metrics count visitor interactions rather than page visits. Recent Activity Analytics may not update instantly. New activity can take a short time to appear in reporting. Because each metric measures a different type of engagement, it is normal for totals to vary.